Radar

Ethical & Green Claims Toolkit

A diagnostic risk tool for engaging stakeholders on Ethics, Supply-Chain and Sustainable Branding.

The 'Radar' process helps companies identify the issues (especially sleeping or hidden risks) and to put in-place systems to pro-actively mitigate and manage them, thus reducing the risk of adverse exposure and ensuring a more robust and integrated corporate risk strategy.

It seems almost daily we hear about another corporate 'skeleton in the closet' - Supply-chain provenance, Corporate Tax avoidance, Libor, Mis-labelling, Ethical misdemeanours, etc.

'Radar', is designed precisely to unearth and manage these kinds of risks. Click to download the leaflet: http://tinyurl.com/bt8daec

• 'Radar' enables you to 'stress-test' your 'green' claims and marketing activity and explore the 'hidden' assumptions behind them
• The process helps to work out the 'weak points' and assess the potential risks and consequences
• The toolkit provides a guidance system and due diligence for 'connected marketing' and reduces the risk of potential reputational fall-out, loss of trust and having to make contingent expenditure